Toyota Production System -Business and Marketing Strategy, Swot Analysis and Its Implementation Plan

drawg Contents executive Summary *Toyota Service Management and Project Implementation Plan* Report provides the complete analysis of Toyota and its employment System. The report includes the brief history about organisation and consists of a comprehensive description about Toyota deed System (TPS). Further we yield analysed the Business and Marketing strategy of the Toyota and performed the SWOT analysis in effectuate to conceive the strengths, weaknesses of the organisation and as well threats to the organisation.The information that had been gathered via several(a) means of the over only Business surgery of Toyota has been transformed vividly into approach pattern that helps us to have a better picture of Toyotas championship. radiation diagram of Toyota has been embedded as a study violate of the report. On the base of operations of analysis and blueprint a be after designing has been mused to implement the project in a smart location.The Project plan has been develop using MS Project and report encompasses the practise on Node Diagram (Network Diagram) and Gantt Chart to get through a detail explanation of the project implementation by respite down the implementation run into disparate phases. Finally the report includes financial statements that include the Balance aeroplane and Cash full stop flat solid to implicate the financial trans accomplishments and cost the project would imply on organisation for starting a new venture in Melbourne.The Purpose of this report is to Analyse a Service Industry, its Business and merchandise strategy, develop a blueprint, devise a project plan and financial budget for victoryful implementation of the company in Melbourne using various statistical and organisational information avail satisfactory. History and Background Toyota get Corporation is a multinational company headquartered in japan and it is one of the best car merchandise companies in the world. The company was founded in the division 1937 by a successful businessman Mr.Kiichiro Toyoda. 1 Toyota Group is the commodiousst sort out of industries in the world. Toyota Industries develops and manufactures automobiles and automobile-related produces, such as vehicles, engines, car air-conditioning compressors, car electronics components and devices, and stamping dies. In the vehicle and engine businesses Toyota has acquired a top-class level of spirit and productivity within the Toyota Group and is contributing to Toyota Motor Corporations car production. 9 Toyota employs the expertise it has mainly accumulate through its automobile manufacturing business to conduct business in a variety of other handle including housing, finance, communications, GAZOO, marine, and biotechnology and afforestation. 10 school school textual matterbookbooklist-item Toyotas c be philosophy has evolved from the companys origins and has been reflected in the terms Lean Manufacturing and Just In fourth dimension la bor, which it was instrumental in developing.The Toyota Way has four components Long-term thinking as a basis for management decisions. A mathematical process for problem-solving. Adding value to the organization by developing its people. Recognizing that continuously solving root problems drives organizational learning. The Toyota Way incorporates the Toyota Production System. 2 textlist-item Toyota has long been recognised as an industry leader in manufacturing and production. disregardless of the origin, the principles, described in Toyotas management philosophy, The Toyota way, are as follows Base your management decisions on a long-run philosophy, even at the expense of short-term goals Create continuous process flow to bring problems to the move up Use pull systems to avoid overproduction Level out the workloadBuild a subtlety of stopping to fix problems, to get quality right the world-class time Standardized tasks are the intro for continuous improvement and employee empowerment Use visual control so no problems are conceal Use only reliable, thoroughly tested technology that serves your people and processes Grow leaders who thoroughly run into the work, live the philosophy, and teach it to others 10. Develop exceptional people and teams who follow your companys philosophy 11. valuate your extended network of partners and suppliers by challenging them and helping them improve 12. Go and see for yourself to thoroughly understand the situation (genchi genbutsu) 13. Make decisions slowly by consensus, thoroughly considering all options implement decisions rapidly 14. Become a learning organization through relentless reflection and continuous improvement 2 Business and Marketing scheme text bookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start texttoc-mark-end texttoc-mark-end textt oc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end textlist-itemToyota adopted series of globalization strategies to become a formidable contender in the global automobile market from being Japans issuance one auto spend a pennyr. The Business strategies have evolved over the years to earmark its global emergence and drive through all the steam in mist of challenges. Business dodge currently pursued by Toyota has been described in detail Growth system by region- Operations clean-cut to various conditions in each region Hybrid Vehicle (HV) Strategy The strategy is to become number 1 selling automaker in HV market. Thus motive is to increase hybrid vehicle and unit of measurement supply capacity and qualification HV systems smaller and lighter and thereby reducing the cost. Management Foundation Strategy* This is a queer strategy being adopted by Toyota for self improvement. The Binding reasons for developing these strategies are improving quality, reducing cost and developing human resources. textlist-item textlist-item Toyota has been aggressively pursuing trade strategy to effectively implement the business strategy. Toyotas successes are largely due to its ability to depict out growth opportunities and develop marketing strategies to capture them. Firstly, they achieved greater market penetration by marketing their cars as fuel-efficient, well-built alternatives to the gas-guzzling, problem-prone American cars.Secondly, Toyota was also able to identify new opportunities for market development and spent time on product development to tap into these markets. The results of Toyotas pro duct development were the creation of Lexus and Scion, brands that both offered a unique line up of cars, a unique brand philosophy, and services that target the luxury and youth market. Third, in spite of their successes in capturing new markets and achieving greater market penetration, Toyota occasionally downsizes their products such as the Celica and MR2. The goal was to make difference using sophisticated, normal way while still encompassing luxuries of everyday life. Toyota adopted marketing strategies to brand their car among the identified segmented market. 8 Marketing Strategy for YouthToyota focuses mainly on the youth market by advertising through youth-oriented media (Rolling Stone, MTV, late-night programming), creating a flashy website to highlight their brand philosophy, and sponsoring live concerts. not only does it specifically target the young buyers, but they also simplified their sales tactical maneuver by offering no-haggle pricing, which means that Scion deal ers willing not be allowed to negotiate prices or pressure a dominance customer into buying, and giving their customers a high degree of vehicle customization. Because of these marketing tactics, Toyota was not only able to bring in younger customers but it also encouraged Honda and Nissan to consider introducing youth-oriented cars into their line up. 7 Marketing Strategy for USToyota and other Japanese carmakers aggressively marketed their cars to Americans as being fuel-efficient, environmentally friendly, and having better build quality than American cars. In addition, Toyota marketed their cars as being hip and fun with memorable slogans like, you asked for it, you got it, Toyota, and with commercials involving young Toyota drivers jumping in the air. Toyota also decided to create a new brand because they had a reputation of being a company that only offered fun and fuel efficient compact cars. Hence they decided to dismiss a new car with heavy emphasis towards quality custo mer service. They also focussed on major metropolitan cities in US in order to maximize their revenue. 8 To sum up, Toyota is a great study study on how a company should develop, identify, and evaluate market opportunities and how to develop the right products and marketing tactics to capture such markets. SWOT Analysis Toyota Motor Corporation SWOT analysis company visibleness is the essential source for top-level company data and information. Toyota Motor Corporation- SWOT Analysis examines the companys key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. SWOT analysis provides a study of major internal and external factors actuateing Toyota Motor Corporation as well as breakdown and examination of leading product revenue streams of Toyota Motor Corporation. 4 StrengthsGlobal organization, with a strong internationalistic position in 170 countries oecumenic. High financial strength (1997, sales turn over, ? 131,511 million), sales growth of 29. 3%. Strong brand image based on quality, environmental friendly (greener), customized range. Industry leader in manufacturing and production. Maximizes profit through efficient lean manufacturing approaches (e. g. Total Quality Management) and JIT (Just in Time) manufacturing and first mover in car research and development. Excellent penetration in key markets (US, chinaware, EMEA) and now the second largest car manufacturer in the world, surpassing Ford. Weakness Japanese car manufacturer seen as a foreign importer. Production capacity.Toyota produces most of its cars in US and Japan whereas competitors may be more strategically located worldwide to take advantage of global efficiency gains. Some criticism has been make due to large-scale re-call made in 2005, quality issues. Opportunities Innovation -first to develop commercial mass-produced hybrid gas-electric vehicles (gas and electric), e. g. Prius model. Based on advance techno logies and R&D activity. With oil prices at an all time high this investment and widening of product portfolio fits consumers looking to alternative sources of fuels away from gas guzzling cars. To expand more aggressively into new segments of the market. The launch of Aygo model by Toyota is intended to take market share in youth market.To produce cars which are more fuel efficient, have greater performance and less impact on the environment. To develop new cars which respond to social and institutional needs and wants. The development of electric cars, hybrid fuels, and components reduces the impact on the environment. Toyotas Eco-Vehicle Assessment System (Eco-VAS) has helped in production, usage, and disposal. Continued global expansion especially in the emerging markets e. g. China and India, Russia, where population and drive is accelerating. Threats Saturation and increased competition, intense marketing campaigns increasing competitive pressures.Shifts in the reciprocati on rates affecting profits and cost of raw materials. Predictions of a downturn in the economy e. g. recession, will affect car purchases (especially new cars). As household budgets tighten this could lead a decline in new car sales and possible rationalization of dealerships. Changing demographics e. g. number of large families is declining. Undermining the demand for large family cars. Changing usage families using the car less for taking children to schools. Home deliveries. Businesses restricting business proceed (tele-conferencing). Governments encouraging alternative forms of transport cycling and incentives to use public transport across Europe.Service Blueprint A Services Blueprint is a process design tool which is a flow graph of the business operations. The blueprint for Toyota has been developed using the information available from different Toyota websites. The Blueprint involves all the go from customer placing an order to delivery of car to customer. The blueprin t is explained as follows Customer Actions The various customer action that have been identified are customer placing an order, Checking specifications on internet and enquiring about the details of car and set(p) orders. Final Customer action that has been identified is customer receiving the car and documents pertaining to car.The identified Onstage customer actions are the different payment details that will be available after customer places the order and also Customer Representatives that will be answering the customers queries regarding the current status of production stage i. e. whether car is in assembly stage or the car is still in welding stage or in delivery stage. Backstage Contact Employee Action The Different Backstage Contact Actions that have been identified are the overall manufacturing process and the delivery of car from factory. Again the manufacturing process is overturned down into Building the engine, making the body i. e. Press Plant, Welding the different parts of car to the body, Painting the car and finally join the different sections of car together with the body.Support Process The different Support processes that have been identified are the records of the current production status for a particular customer. The need for carrying out thorough quality cover is imperative to satisfy customer satisfaction level and has been identified as a Support process that complements the manufacturing process at every stage. draw form Implementing Project Plan The report encompasses project plan for starting a new venture of Toyota in Melbourne. Project Plan is a critical part in implementation and success of project. The estimated time, cost and resources help us to identify the budget and expected distance of project.The project Plan has been designed to implement a new project for Toyota from scratch by breaking down the whole process from setting up plant to delivery of car into different stages. The project plan also includes the time that will be required for completing the different tasks. The constraints that will affect the various task at different stages has been identified and defined in the plan. Following are the pertinent activity and its brief description which can be tailored to fit the needs Conceptual The first phase of project is to identify the Business objectives, conceptualising a plan, assessing the place for constructing a plant, staffing fate and the different requirement for equipments.This again can be broken down into following tasks which consists of above mentioned subtasks textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start texttoc-mark-end texttoc-mark- end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end textlist-item Following is a brief overview of different activities or task with its subtasks. drawframe textlist-item drawframe Gantt Chart is a graphical representation of the duration of tasks against the progression of time. It is really useful while monitoring a projects progress. The above Gantt chart helps us to identify the constraints and the tasks that are dependent on completion of other tasks in the overall Toyota project. Hence it helps to visualize the criticality of project and path and the success of project in Melbourne. tint Due to Space constraint we have not been able to include the complete Gantt Chart. textlist-item Activity Network Diagram can be used within Toyota for detailed evaluation planning. Below is the screenshot of all major tasks identified in the project plan. drawframe The screenshots attached down the stairs are of the tasks broken down into its subtask identified in the Pro ject Plan. drawframe drawframe drawframe Financial Factors of Project and Business The Financial factors play a major role in success of project. The financial factors that have been identified and will be impacting the implementation and success of project are Changes in economic conditions affecting, and the ompetitive environment in, the automotive markets in Australia. Toyotas ability to realize production efficiencies and to implement capital expenditures at the levels and times planned by management. Political instability in the markets of Australia. Toyotas ability to timely develop and achieve market acceptance of new products. Fuel shortages or interruptions in transportation systems, labour strikes, work stoppages or other interruptions to, or difficulties in, the employment of labour in the major markets where Toyota purchases materials, components and supplies for the production of its products or where its products are produced, distributed or sold. 6 On the basis of pr oject plan the estimated time, resource requirement and cash flows for carrying out the various activities we have prepared Balance Sheet and Cash Flow for the whole Toyota project. The assumptions that have been made are listed below textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item On the basis of above assumption we have developed the Balance sheet at the beginning and end of year and Cash Flow statement at the end of year which is given below Balance Sheet at the End of Year Balance Sheet at the End of Year Cash Flow at the End of YearConclusion The Primary goal of the report is to analyse Toyota- the way business is carried out and mechanisms by which it implements different processes. The analysis carried out about its business and marketing strategies helped us to devise the overall project plan for starting a new business in Melbourne. Hence on the above basis we devised blueprint and finally prepared the financi al statements. The report has taken into account the various constraints i. e. technical and financial constraints that may affect the success of project. The Project that is stated for implementation is a gainful venture. Hence the wise move will be to implement the project due to huge demand in Australian market. References http//ezinearticles. com/? The-History-of-Toyota&id=2790459 ttp//en. wikipedia. org/wiki/Toyota http//www. toyota. co. jp/en/ir/presentation/2008/pdf/080828presen_1. pdf http//www. researchandmarkets. com/reports/541936 http//wiki. answers. com/Q/What_is_the_swot_analysis_of_Toyota http//www. thefreelibrary. com/Toyota+Announces+Third+Quarter+Financial+Results+-+Net+Revenues+and -a0141766841 http//www. detnews. com/2003/autosinsider/0304/21/a01-141863. htm http//lifeinmotion. wordpress. com/2006/12/23/%E2%80%9Ctoyota-developing-strategies-for-growth%E2%80%9D/ http//www. toyota-industries. com/product/auto/ 10. http//www2. toyota. co. jp/en/business_field/ 11.